Jeff Lash, VP and Group Director of Product Management Research at Forrester

Jeff is a recognized thought leader in product management, with over a decade of experience in the development of web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes.

Jeff joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, he was vice president, product portfolio management for a division of Reed Elsevier, a leading global provider of professional information solutions. There, he developed and implemented product portfolio management practices, managed the new product approval process, and was responsible for training, coaching, and mentoring a diverse product management team. He also served in senior-level product management positions across a portfolio of information products serving physicians and medical professionals and helped design and roll out standardized product development processes across the organization. Jeff has also worked in product management and user experience design for organizations including MasterCard International, Sendouts (now Bullhorn), and XPLANE.