Product management is maturing at a fast rate, and the nature of product management work is evolving. This means that the function no longer consists of one-size-fits-all product managers; different types of product managers, sub-functions, and roles/specializations are emerging. This session will look at the new roles and sub-functions within product management and define what a modern product management organization looks like.
Jeff is a recognized thought leader in product management, with over a decade of experience in the development of web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes.
Jeff joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, he was vice president, product portfolio management for a division of Reed Elsevier, a leading global provider of professional information solutions. There, he developed and implemented product portfolio management practices, managed the new product approval process, and was responsible for training, coaching, and mentoring a diverse product management team. He also served in senior-level product management positions across a portfolio of information products serving physicians and medical professionals and helped design and roll out standardized product development processes across the organization. Jeff has also worked in product management and user experience design for organizations including MasterCard International, Sendouts (now Bullhorn), and XPLANE.
Product Faculty offers an Advanced Product Management ( APM™️) Program, which is a #1 ranked, 7-week career accelerator for experienced Product Managers. The Program offers LIVE Online classes where you will learn key strategies, tools and frameworks you need to grow your product and company faster, with confidence. You will also connect to a powerful community of product professionals, mentors and instructors.