Introduction to Product Strategy Playbook

Who is this playbook for?

You are:

• A product manager, product leader, founder, CEO, or a senior leader of a company responsible for making decisions about whether or not to launch a new product
• Responsible for developing the strategy to launch the product; or one of the key stakeholders providing input into those decisions
• Want to know the questions and factors the top 1% of Product Leaders consider when launching a new product

Your challenges include:

• You struggle with having structure in your conversations with key stakeholders about developing product strategy for a new product launch and often lose the trust of your stakeholders
• You often get stuck in the “strategy rabbit hole” and spend an inordinate amount of time researching unnecessary aspects, that have little to no relevance to the success of the product
• You don’t have a way to compare strategic alternatives when comparing multiple product launch ideas
• You’re viewed by stakeholders as “only caring for the customer” and not the business
• You have a desire to be “more strategic” but don’t know what questions to ask or what areas to look at when trying to come up with a comprehensive launch strategy
  
• You are not trusted by business stakeholders as someone who can contribute to strategic decisions
  

By the end of this book, you will:

• Be able to apply the Product Strategy Framework in your company to new product launches, and diagnose why previous launches failed or succeeded
• Have a clear understanding of the strengths and weaknesses of your product strategy
• Have a framework to help you drive greater alignment and shared understanding about your product strategy
• Be able to use it as a tool to achieve a ‘common language’ among your product teams when communicating your product vision and strategy