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Benefits of earning a product management certification

Moe Ali
Moe Linkedin Profile
CEO, Product Faculty

If you are reading this, chances are you are asking the question: Is there any value to getting a product management (PM) certification? 

The answer: Yes. There are many benefits that go with it and we will discuss these benefits in this article. Also, we will show you the options that are available to you, so that you get the best value out of your investment.

What is a product management certification?

According to Wiktionary, a certification is defined as a professional qualification confirming one’s ability.

Extending this definition, we can then say that a person who has a product management certification is confirmed to be able to perform product management expertly and professionally.

When you become a product manager, you will be responsible for how your company’s products will perform in the market. That is, every time there is a new product that your company introduces, you will do the planning and execution of a plan so that the new product does well throughout its life cycle. 

This managerial responsibility involves: 

Learn more about what product managers do by reading our guide.

What are the benefits of becoming a certified product manager?

The benefits of getting certified as a product manager differ depending on the stages of your PM career both personally and professionally.  

Entry-Level (0-2 years)

Mid-Level (2-5 years)

Senior-Level (5+ years)

What should I look for in a product management course?

There are plenty of product manager courses to apply to. Consider the questions below to find the best school for you:

What is covered in product management certifications?

After completing the bootcamp, certified product managers gain a better understanding of how to champion their new products in the market. In particular, they learn the best product strategy to use in every stage involved in product life cycles – launch, growth, maturity and decline. 

For example, Product Faculty’s 6-week certification course covers the following topics:

Week 1 - PM Foundations, Product Strategy & Retention

Product Management is a broad domain that is impacted by many factors: we will discuss these factors and why they matter. Good product strategy is about making trade-offs that align with your vision; we will delve into a commonly used strategic framework to help you make the right trade-off decisions. We’ll also get a deep understanding of Retention as being a prerequisite to product growth.

Week 2 - Product-Market Fit & Developing Roadmaps 

We will explore how to validate your business idea using lean approaches, as well as, walk through a roadmapping process that drives meaningful progress. We will cover the 4 steps in the roadmapping process in detail: collecting inputs, prioritizing inputs, creating a roadmap and communicating a roadmap.

Week 3 - Product Design, Discovery & Delivery

As a PM, your role boils down to 2 things: Product Discovery (build the right thing) and Product Delivery (build it right). In this module, we deep-dive into each element, breaking down the science of doing both, along with sharing real-life examples. In the Product Delivery module, we will cover Agile delivery best practices and how they differ from large organizations to start-ups.

Week 4 - Product Growth & Metrics That Matter 

To effectively deal with stakeholders, you need to visualize the metrics that matter. We'll cover a framework to present your metrics on a page & explore the process involved to get to 1 page. In Product Growth, we'll deep-dive into various growth models & explore how the top B2B and B2C companies in the world grow. In a world with limited customers, talent & mindshare, companies that employ exponential growth strategies will win in the long-run.

Week 5 - User Psychology & Experimentation

As much as we’d like to think we are logical, the human brain is wired to prioritize emotions over logic. We first make an emotional decision and then justify that decision logically. You’ll learn proven psychological frameworks that will help you understand user behavior, and how to influence decisions. More than 50% of features we build will fail - customers are just not as excited about things as we are. Experimentation is a prerequisite for product-led organizations that want to be relevant for years to come.

Week 6 - Key Technical Skills for PMs 

In the Tech-skills module, we'll deep dive into most common technical concepts & technologies that PMs need to know, making you more confident in your interactions with Engineering. We'll cover everything from front/back-end technologies to database types, APIs and technical architecture.

Online vs. In-Person

If you are debating whether to do your certification online vs. in-person, here are the pros and cons to each option: 

Online 

In-Person

How to ask your employer to support your education? 

Employers love it when their employees are seeking to learn new skills that could potentially help the company. If you have a problem with budgeting, talk it over with your employer. They might agree to reimburse your total expenditure or suggest to you possible ways of acquiring financial support from the government. Almost every country also has its own education bursary: 

London - Learners who are professionals can apply for grants and bursaries to help them pay for training and courses. Usually, the city of London does not require students to pay the money back. 

Dubai – Dubai has a mission to develop an innovative educational system for producing competitive individuals in a competitive society. Their grants include all age groups to meet labor market demand for the future.

New York – The Big Apple awards tax credits for costs related to an eligible training program for current and new employees.

Conclusion

This article outlines the importance of acquiring product management certifications for those looking to effectively advance their career through a training program. 

Such a career move not only involves money, but also support from the company you are currently working for. Schedule a meeting with your boss to know early on the kind of support they can provide. 

For entry-level hopefuls, remember that hiring is a package deal and a certification can boost that package. It can help differentiate your portfolio from the others. 

When you’re in, figure out how you can get the most out of the training and make as many quality connections as possible.

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