Unbeatable product growth teams are data-obsessed, experimental, resourceful, hands-on, and agile. They are solving for crystal clear and insightful metrics. They don’t take gut feelings seriously, and they put their hypothesis to test through research. They will ship and improve and only scale once they have nailed it. This session covers key concepts and lessons in growth to instill a growth mindset in any product team to make even slow-moving product organizations move faster.
Asaf Segev is Senior Director, Product Growth at WealthSimple. He is a product growth leader specializing in building and scaling consumer-facing products that make people’s lives better. Asaf’s background ranges from Israeli Intelligence and Tel Aviv's vibrant startup scene to Facebook and Amazon. He advises startups on growth strategy, customer retention, and engagement.
Asaf recently joined Wealthsimple to build its product growth organization. Previously, Asaf was a Director of Growth at Amazon, focusing on Audible, its audiobook service. He was a product growth team founding member at Via, a rideshare startup now valued at $2.25 billion, where Asaf launched and oversaw Via’s subscription product, ViaPass.
Product Faculty offers an Advanced Product Management ( APM™️) Program, which is a #1 ranked, 7-week career accelerator for experienced Product Managers. The Program offers LIVE Online classes where you will learn key strategies, tools and frameworks you need to grow your product and company faster, with confidence. You will also connect to a powerful community of product professionals, mentors and instructors.
Join us for our annual Product Clubhouse Conference, featuring the world’s top Product Leaders who will share insights that drive tech companies like Uber, Amazon, Yelp, Pinterest and others. Hear directly from these thought-leaders on topics ranging from Product Leadership, Product Innovation, Scaling B2B and B2C Products, AI in Product and many more.
