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Introduction to Product StrategyChapter 1
Why use the Product Strategy Playbook?
Chapter 2
About the Product Strategy Framework
Chapter 3
Pillar One — The Customer
Chapter 4
Pillar Two — The Product
Chapter 5
Pillar Three — The Company
Chapter 6
Pillar Four — The Competition
Chapter 7
Real-life Example: Kijiji Autos Mobile App
Chapter 8
Assessing your Results
Chapter 9
Entering the Market
Chapter 10
The Death of the MVP
Chapter 11
Putting it into Practice
ConclusionAbout the AuthorAbout Product Faculty

About the Author

Moe Ali

Founder & CEO, Product Faculty

Moharyar (Moe) is the Founder and CEO of Product Faculty, North America's most Advanced Product Management Training institute. Over the last 8 years, Moe has trained and mentored over 1,000 PM’s at the world's best companies including Google, Facebook, Amazon and Shopify to name a few. 

As a Product Leader, Moe has consulted both B2B and B2C companies including Apple, IBM, Loblaw Digital, McKinsey & Company, among others.

Prior to this, Moe worked at Loblaw Digital, Canada's largest grocery retailer, where he launched and grew sales of the Online Grocery product from $40M to $160M (300% growth). 

To receive daily product insights, follow Moe at: https://www.linkedin.com/in/productfaculty

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