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Introduction to Product StrategyChapter 1
Why use the Product Strategy Playbook?
Chapter 2
About the Product Strategy Framework
Chapter 3
Pillar One — The Customer
Chapter 4
Pillar Two — The Product
Chapter 5
Pillar Three — The Company
Chapter 6
Pillar Four — The Competition
Chapter 7
Real-life Example: Kijiji Autos Mobile App
Chapter 8
Assessing your Results
Chapter 9
Entering the Market
Chapter 10
The Death of the MVP
Chapter 11
Putting it into Practice
ConclusionAbout the AuthorAbout Product Faculty

Conclusion

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The Product Strategy Framework helps product managers ask the right questions and ensure that their product is not only feasible but also viable. By assessing the four key components (Customer, Product, Company, Competition), you can quickly identify any areas that need to be improved.

Once you're happy with your product, set yourself up for success by building for the innovators and early adopters. Done correctly, they'll carry you to the mass market. 

Then, by designing for a minimum viable experience, rather than a buggy MVP, your product will resonate more with customers.

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Get a copy of this playbook in PDF format.

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