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Introduction to Product StrategyChapter 1
Why use the Product Strategy Playbook?
Chapter 2
About the Product Strategy Framework
Chapter 3
Pillar One — The Customer
Chapter 4
Pillar Two — The Product
Chapter 5
Pillar Three — The Company
Chapter 6
Pillar Four — The Competition
Chapter 7
Real-life Example: Kijiji Autos Mobile App
Chapter 8
Assessing your Results
Chapter 9
Entering the Market
Chapter 10
The Death of the MVP
Chapter 11
Putting it into Practice
ConclusionAbout the AuthorAbout Product Faculty
CHAPTER 5

Pillar Three: The Company

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The next Pillar in the framework is the Company Pillar. There are 3 elements within the Company Pillar that you must evaluate:

  1. Technical Feasibility
  2. Go-to-Market (GTM) Viability
  3. Supplier Power

Technical Feasibility

Overview

The focus of this element is to evaluate your ability to build the product with available resources.

Why is this important? 

An assessment of the technical feasibility is critical to the success of the project. If you don’t have what it takes to build the product, it will be a sure failure.

Go-to-Market (GTM) Viability

Overview

The focus of this element is to evaluate your ability to market and sell the product.

Why is this important? 

“Build it and they will come” is a misnomer. Go-to-market motions are critical to the success of your product;  even more so, if your product is in a space with a lot of competitors.

Supplier Power

Overview

The focus of this element is to evaluate the amount of power your suppliers have.

Why is this important? 

This will help you determine your level of reliance on your supplier.

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Get a copy of this playbook in PDF format.

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