As mentioned in the previous section, you must evaluate your product strategy’s viability against 4 pillars: Customer, Product, Company and Competition.
The first, and the most important pillar is the Customer Pillar. There are 3 elements within the Customer Pillar that you must evaluate:
The focus of this element is to evaluate the size and growth of the customer segments you are targeting.
It doesn't matter how great your product is, or how fast you iterate. The market you’re in will determine a significant part of your growth.
The focus of this element is to evaluate how often users will actually use the product.
Strong retention is a prerequisite for growth for both B2B and consumer products. You need to develop a hypothesis on the organic frequency of how often the product will be used.
The focus of this element is to evaluate the magnitude of your users' pain that your product is solving for.
The bigger the pain that your product is solving, the more your customers will want to buy and use your product.
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